Wonder MRO Launch Campaign

Wonder introduced a new feature allowing users to order from multiple restaurants at once, in one order, something no competitor was doing. I art directed the photoshoot, opting for a more abstract visual style to convey the idea clearly: Two hands, in a series of scenarios, offering the other a contrasting cuisine. No more disagreement on what to order for dinner. The campaign included OOH digital placements across the UWS of Manhattan, along with print and digital marketing material.